After teaming up for a legendary collaboration for the 2014 US Open, and the black cement version of the Nike Zoom Vapor AJ 3 for the 2014 ATP Finals, Nike, Roger Federer and Michael Jordan are coming together again. With the 2017 US Open starting in a week, the third iteration is the Nike Zoom Air Jordan 3, and it will be featured at the first ever five-day RF19 pop-up shop in Manhattan, New York City.
This curated pop-up will be located at Kith SoHo, 644 Broadway, New York City, (10:00 a.m. – 9:00 p.m.), open from August 23 to August 27. The space honors the Roger Federer’s style (and 19 grand slams), and New York City’s sneaker culture by featuring the Swiss maestro’s latest NikeCourt Collection and a new iteration of the Nike Zoom Vapor Air Jordan 3. They will reportedly cost $200. A future public release online from those who have visited the RF19 pop up is reportedly, September 10.
As the tennis season’s final slam heats up in Flushing and the fashion world converges in lower Manhattan, New York City’s summer finale is a thrilling two-week convergence of sport and style.
“It’s an amazing time in the city. We relish the excitement of the tournament and fashion week, and we all feel the energy of how those two moments come together,” says Helen Kim, Nike’s VP and GM of Nike NYC and East Territory. “We are committed to engaging in and sharing the creative spirit of the city through retail and pop-up experiences.”
For decades, Nike has held a strong bond with New York City. Across the five borough’s basketball courts, relationships forged with high school teams further the potential of “the city game.” A partnership with the New York City Parks and Recreation Dept., emblematic of the brand’s commitment to the city’s community, is exemplified by the Stanton Street Courts by KAWS.
With the recent opening of two new spaces, including a NYHQ that houses an integrated design studio, and an NYC Digital Studio that is responsible for the Nike SNKRS app, Nike is deepening relationships to the city’s sport and culture communities. In celebration of this intersection, which is felt most palpably during this time, Nike is launching a range of exclusive products and experiences, what the brand is calling New York Made, tied to the city’s creative spirit and sport obsessions.
The action begins with Roger Federer and Jordan Brand connecting for a third time, and extends through new collaborations with creative icons Riccardo Tisci and Virgil Abloh. The opening of the Nike By You Studio follows, and with it, a glimpse into the future of personalized product.
RF19 Pop-Up This curated pop-up, open from August 23 to August 27, is the first-ever that celebrates the legacy of Roger Federer. The space honors the tennis icon’s style and New York City’s sneaker culture by featuring Federer’s latest NikeCourt Collection and a new iteration of the highly anticipated Nike Zoom Vapor Air Jordan 3.