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Class. Grace. Tradition. Roger Federer for most of the past decade has dazzled the tennis world at Wimbledon, with his gentleman like game, and a Rolex watch on his wrist. Over the years, the company has featured Roger Federer sporting it’s latest luxury watches and in its TV spots (commercials). The latest asks, “what makes Roger Federer special?”

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Rolex answers with several words to describe the Swiss maestro, along with thoughts from the likes of Rod Laver and others. Read the editorial, Critical Time for Roger Federer. View Rolex’s TV spot below.

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