In the latest commercial from Wilson tennis, Roger Federer goes incognito, as a cowboy with a mustache. “Howdy partner!” He gets things going quickly as he spins for up or down and says “down, sorry, I’m serving…”
When he sees that the points are going by too quickly, he brushes off the question from his opponent about recognizing him, and switches racquets. With the Wilson Steam racquet, they engage in better rallies before the Swiss maestro cuts out, leaving the racquet with his opponent.
Read the editorial, Critical Time for Roger Federer
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