Nike Announces New Nike Fuelband SE

Nike unveiled it’s next generation Fuelband today, called the Nike+ Fuelband SE. The new product comes in new a classic black model, as well as new colors, volt, pink foil, or total crimson. Featuring Bluetooth 4.0, the new Fuelband connects seamlessly with the Nike+ Fuelband App. A redesigned circuit board provides greater flexibility and an internally-enhanced, simple one-button design drives the super bright LED. The new Nike+ Fuelband SE is available November 6, for $149. Pre-orders are open starting today via Nike.com.

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NikeFuel remains at the heart of the experience, and is a single, universal way to measure all kinds of activities—from a morning workout to a big night out. Nike analyzed over a year’s worth of NikeFuel data to fine-tune the NikeFuel algorithm to deliver an even more accurate measurement of your all-day movement.Uniquely designed to measure whole-body movement no matter age, weight or gender, NikeFuel tracks a user’s active life.

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Hands on with the new Nike+ Fuelband SE presented by The Verge.

Sessions

“3.2.1. GO! Sessions” are a way to track specific activities throughout the day. Going out for a run? That’s a session. Hitting the gym? That’s a session. This new feature lets users start and mark sessions right on the Nike+ FuelBand or from the app, allowing a user to track exactly how much NikeFuel they earned in that specific session of activity.

Win the Hour

“Win the Hour” is your motivation partner. It uses the Nike+ FuelBand SE to track how much movement is accumulated at each hour throughout the day and encourages people to move more often by prompting users to move if they’re missing their goal. It also recognizes when goals are hit and lets users know they’ve ‘won the hour.’ Move reminders are set in-app and on-band and motivate the user to move more and move often throughout the day.

Nike Announces New Nike Fuelband SE

Fuel Rate

“Fuel Rate” is a new feature that tracks the rate at which NikeFuel is being earned. The Fuel Rate is measured as NikeFuel earned per minute and is a great way to see the intensity of your movement to get the right information needed to move better toward your goals. The Fuel Rate is viewed as a numerical readout in real time on the Nike+ FuelBand App and uses colors from red to green to simply indicate how you’re doing. Knowing how intensely you move is also valuable information to help optimize activities throughout the day.

Groups

People like to work out and share accomplishments and competition with friends. To help this process, Groups functionality and improved social sharing tools have been added to Nike+ FuelBand SE and new App. With Groups, Nike+ FuelBand SE users can join their friends in a group and share their latest achievements, cheer each other on and even work together towards one common group goal.

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