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Roger Federer is the world’s most powerful athlete by Forbes’ count. He has been at the top of the rankings in the tennis world ever since he won his first grand slam, at Wimbledon in 2003. Since then, he has won 17 grand slams and over $78 million in prize money. The Swiss star is regarded as the greatest of all time. After all the years of hard work and success by his on court play and his management’s off court efforts, Federer’s brand (RF), image, and reputation have topped all athletes worldwide.

Amongst the likes of global superstars such as Tiger Woods, Kobe Bryant, Lebron James and more, it’s Federer who stands at the top as the world’s most powerful athlete. His arsenal of sponsors, widespread appeal and media visibility are all to thank, much to the credit of his agent, Tony Godsick.

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Read the editorial, Roger Federer: Astonishing Legacy

Forbes takes into account the following: earnings, print and TV mentions, social networking and marketability. Federer is the second highest-paid athlete in the world with earnings of $71.5 million in the 12 months between June 1, 2012 and June 1, 2013. His income received a boost from his exhibition tour in South America, adding $14 million for six matches across three cities. He also added a tenth sponsor to the most impressive endorsement portfolio in sports in terms of the lengths of deals and quality of companies.

Federer rises to the top as world’s most powerful athlete because of his marketability. His image is unmatched, both on and off court, presenting highly reputable appeal (higher than Tiger Woods and Lebron James). The Swiss is also popular in the press, receiving the most print mentions over the past 12 months.

Source: Forbes

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