For the first time in a grand slam, fans will be able to watch matches by live stream on YouTube. Wimbledon will mark the first foray into online live streaming, using its official YouTube channel. Sponsored by Rolex, Wimbledon will feature “the key moments of the tennis, interviews, behind the scenes and press conferences.” This is the first such move by a grand slam. Previously, Roger Federer launched his official YouTube channel in December 2012, offering fans a live stream to watch his South American exhibition matches.
Wimbledon has been strong on social media (#Wimbledon), pushing out updates throughout the day using Twitter, Facebook, YouTube, Instagram and Google+. This has seen significant engagement amongst the fans, players, and tennis media.
Coverage will be available “anywhere YouTube Live is available.” There are some restrictions however. The live video and full broadcast will be restricted to the U.S., Canada, South America (except Brazil), the U.K., Netherlands, Belgium, Cyprus and New Zealand. Highlights will be available globally except for the U.K., the U.S., South America, Germany, Austria and Italy. All other content will be available on a global basis.